Luxurious private rooms allow VIP guests to lounge in privacy, as staffers bring items to them, or get fitted for made-to-measure goods from onsite craftsmen, which is a rare offering for the boutiques. The Hermès version of experiential retail ranges from little details, such as bag hooks built into some of the tables, to comfortable seating areas and even a coffee bar with charging stations for electronics. If VIP clients wish to book the space for an intimate brunch, Chavez seems open to the idea. Behind slat walls, another room sits, with a long table set with crystal and dinner ware. The second floor hosts the home area, from furniture to accessories, as well as the Hermès baby collection. locations in the mix - “this is one store where we really want to feature that new collection,” he said. ![]() While the makeup room is not exclusive to San Francisco - with as many as 20 U.S. The room will allow for application and consultation covering a total of 24 colors at launch, and more when seasonal three-color collections cycle in and out. “So that’s what this particular area will convert to in the spring,” he said. Hermès will be launching lipsticks in March, he added, so the company ensured that San Francisco was prepared. “We overspaced it a little bit, because we’re expanding into beauty next year,” Chavez explained. The Bay Area’s nature bent shows up in the light-colored woods and the long, floating staircase, which is hewn from wood and stone and grounds the store. Large windows adorn the space, allowing for plenty of daylight. The colorations can differ from store to store, but the themes are very much a part of the Hermès history. Chavez believes the whole effect rather warms the space and makes it feel even more inviting.ĭesign details, like the Greco-inspired lighting designs and mosaic tile in the floor, are from the original store in Paris. Natural materials - with stone, light woods, tile - factor heavily, while numerous windows across both floors let in ample daylight. “Here you can see everything from saddles to bridles to all the equestrian clothing, you see the rain ponchos which have been very popular.” Saroyan Humphrey/WWDĪrchitecture firm RDAI designed the 9,000-foot space, incorporating traditional Hermès elements with a California sensibility: “We love to say that the horse was our first client, so we stayed loyal to our first client,” Chavez pointed out during the exclusive tour. Robert Chavez, president and ceo of Hermès U.S., at the renovated San Francisco store.
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